SISU® Trademark Renewed

The SISU® Trademark has been renewed.

Word Mark

SISU

Goods and Services

IC 041. US 100 101 107. G & S: Production of motion picture films and documentaries about having the courage, strength, and perseverance to conquer tragedy and rise above adversity. FIRST USE: 20110101. FIRST USE IN COMMERCE: 20110101

Standard Characters Claimed

Mark Drawing Code

(4) STANDARD CHARACTER MARK

Serial Number

86492539

Filing Date

December 30, 2014

Current Basis

1A

Original Filing Basis

1A

Published for Opposition

July 7, 2015

Registration Number

4816743

Registration Date

September 22, 2015

Owner

(REGISTRANT) Essential TV LLC. LIMITED LIABILITY COMPANY NEW JERSEY 229 South Park Drive Woodbridge NEW JERSEY 07095

Type of Mark

SERVICE MARK

Register

PRINCIPAL

Affidavit Text

SECT 8 (6-YR).

Live/Dead Indicator

LIVE

SISU® Documentary Series

"Sisu®: The Finnish Way" is a captivating TV documentary series that delves into the fascinating world of the Finnish mindset and the ancient power of Sisu. Through the lens of Finnish American families who have overcome great adversity, this docuseries showcases the power of resilience, determination, and perseverance that lies within all of us. Produced and created by Marko Albrecht and Essential TV LLC, "Sisu: The Finnish Way" offers an inspiring travelogue meets expose style that will move and inspire viewers.

Summary: "Sisu®: The Finnish Way" is a groundbreaking documentary series that explores the power of the Finnish mindset and the ancient power of Sisu. The term "Sisu" is a Finnish word that translates to mean resilience, determination, and perseverance, and it's a concept that is deeply embedded in the Finnish culture. Through the stories of Finnish American families who have overcome great adversity, this docuseries showcases the power of Sisu and how it has helped these families to triumph over tragedy and heartache.

From the challenges of cancer, sickness, bankruptcy to overcoming illness and loss, these families have used the power of Sisu to push through difficult times and come out stronger on the other side. "Sisu®: The Finnish Way" takes viewers on a captivating journey through the lives of these remarkable individuals, offering a travelogue meets expose style that will inspire and move audiences.

Produced and created by Marko Albrecht and Essential TV LLC, "Sisu®: The Finnish Way" is a must-watch docuseries that will leave viewers feeling inspired and empowered to tap into their own inner strength and resilience

"A film that will stand the test of time"

"Somebody will be able to watch the documentary SISU: Family, Love and Perseverance from Finland to America 100 years from now - and get a great snapshot of Finnish American culture in the 1960s, 70s, 80s all the way up to our current time. To me that shows a great film."

- William | Michigan Tech History Professor

 

Donate at - sisufilm.org/donate

TB NEWS WATCH

TB NEWS WATCH |

THUNDER BAY, ON, CANADA

Sep 18, 2016 4:51 PM by: Nicole Dixon

THUNDER BAY -- SISU, is a Finnish story about having the courage, strength, and perseverance to conquer tragedy and rise above misfortune.

In 2011, filmmaker Marko Albrecht began producing a documentary that would honour the legacy of his late mother Päivi, his Finnish-American family and the Finnish mindset of SISU, a special strength and persistent determination of overcoming hard times.

“I started making this documentary to show my twins where I came from, and to leave a legacy of my mother who passed away when I was 16-years-old,” Albrecht said. 

“I wanted to show my kids who my mother was, what it meant to be Finnish-American, and what SISU means.”

Shortly after Albrecht began planning the film his mother’s only surviving brother Heikki informed the family that he had been diagnosed with pancreatic cancer and was told he only had six months to live, which left his family feeling shocked and devastated.

Heikki survived for the next three years, and Albrecht’s documentary changed directions as it documented the family’s voyage with Heikki, and how he dealt with the issues over that time.

The 36-year-old said at first the documentary was going to be geared toward his family’s interpretation of SISU, but as they were going through the adversity his family realized how important SISU was going to be during this time. 

“To me SISU was the tie that bonded us all together through the process of grieving and tragedy, and with my uncle as well he was the king of our family that’s what we called him, the king,” Albrecht said. 

“To see him deal with his own issues with SISU in the way he did I think it brought us all to a level of understanding of death, life and faith.”

Originally SISU was going to be a small montage to show Albrecht’s kids at dinner, but then it became a more complex story of life, death, and the Finnish community.

He said even though his family went through a few tragedies, their legacy lives on in the film, and the meaning of SISU is inspiring other’s with their own tragedies in a sense.

“Seeing the documentary now, watching him go through his final year, it hurts,” he said. 

“Over time you watch it it’s like reopening the scab, but I think personally I’ve been working with it for so long I feel like I had extra time spent with my family.”

Albrecht hopes the documentary inspires people to live every day like it’s their last, approach life with a sense of purpose and give back and appreciate your family.

"Wonderful"

"It was a little hard to watch because the emotions were so strong, but in the end I thought SISU: Family, Love and Perseverance from Finland to America was wonderful. You have to have sisu and go on. Sisu and faith go hand in hand."

- Kathy | Michigan

SISU in the U.P. - VLOG

Our nonprofit documentary SISU kicked off the Finnish American festival Heikkinpaiva in upper peninsula Michigan at Finlandia University's Finnish American Heritage Center at the NORDIC FILM Series.

We shared our powerful sisu documentary in 2 screenings, then met local American-Finns to learn about their sisu, take a real wood fired sauna and even got to jump in the snow eat local Finnish foods.

I was met with true Finnish hospitality. It was an honor to visit Hancock and Houghton again after 20 years, I went to hockey camp at Michigan Tech in 1993.

- Marko Albrecht

SUPPORT and WATCH SISU
http://www.sisufilm.org

Think you have SISU?

Think you have SISU?

In his nonprofit documentary “SISU: Family, Love & Perseverance from Finland to America”, Finnish-American filmmaker Marko Albrecht explores the meaning of the Finnish word sisu through a tragic lens. Revolving around Marko’s family and a series of heartbreaking events, the film delves into life, death, family, and of course, the sisu that helps them get through it. Taking place in both Finland and the United States, the film recounts the ups and downs from his family’s history that we all experience at various points in our lives, from the simple joy of a well-heated sauna to the harrowing loss of a much-loved family member.

Wow.

"WOW.

What a beautiful documentary and story of family, grit, loss, and love.

It is so evident how you've poured your life and everything into making this film and I know this is going to bless your children and your children's children.

I'm inspired by your work and touched by your passion for family.

You've captured a gem of an emotional rollercoaster that will be timeless for generations to come!

Well done."

Jimmy L.

"Thank you for sharing your beautiful film"

Hi Marko,

I watched the screening of Sisu yesterday at Finn Fest. I just wanted to say that you did a great job telling your family's story.

I wasn't very close to my extended family growing up. I only saw my grandparents, cousins, etc, a couple times a year. Your film reminded me of the importance of a strong family structure and support system.

I am hoping I can provide a better support system for my son than what was offered to me.

Thank you again for sharing your beautiful film.

 

- Emily W.

"Thank you so much for making the film."

Terve!  I am the woman you met outside Kleinhans Music Hall after I purchased your poster and video at Finnfest Buffalo.  Regretfully, we didnt have much time to speak then.  First, let me commend you on your film, SISU.  I so enjoyed it and am very glad I made the purchase. 

As a 16 year old, I was very fortunate to live in Lahti, Finland for a year as a high school exchange student.  Truly the best year of my life!  It was there that I first learned of Sisu. 

I have tried to keep the sentiment close in all that life has challenged me with since then.  Most notably, the death of my husband.  He died Dec 20, 1998 just 6 weeks after our daughter's 7th birthday.  It was during the experience of grieving and coping and adjusting that I tried to instill in her the concept of Sisu. 

I will always be grateful for the Finns for bringing that lesson into my life.  In fact, my daughter and I now have matching tattoos of Sisu!!!

Thank you so much for making the film.  I hope many treat themselves to the viewing experience and take heart of all the lessons it has to offer! 

Kiitoskia!!!!

- Allison A.